I like how it presents a unique image apart from cable TV as you have more options instead of just selecting a numbered channel for which you have to either scroll through or check TV Guide. Apple TV will have your favorite sports events and shows available by selecting apps from your Apple TV remote. Apple TV is digital distribution and doesn't rely on timed releases. For example, you can just watch TV episodes streamed from Netflix at any time, like a recording that doesn't require tuning into the TV.
Above photos look like apps and while it may seem that Apple TV has little to offer in terms of TV programming in comparison to Cable or Satellite providers. You can still stream video and movies and programs from Netflix, Hulu Plus, HBO GO, and watch sports games from NBA Game Time, MLB.TV, and NFL GameCenter for examples.
Apple TV with it's features and apps reminds me of Xbox One. Given that Xbox One is a game console and Apple TV a media hub, Xbox One and Apple TV are very similar in terms of features. While Apple TV can't play games(with the exception of iOS mirrored feature) Xbox One can play hit games. For those who favor all around entertainment and gaming, Xbox One has been more preferable than Apple TV on that matter.
Of course, Apple TV costs $99-100 which is cheaper than the $399.99 Xbox One. Hopefully successor consoles to the Xbox One will be cheaper and more compact yet be able to play more hardcore games played on PS4, Xbox One, and PC. I feel devices like Apple TV have potential to have the ability to play games like ones played on major consoles with advancements in nano-technology and a transition from physical to digital media.
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